About Us

No other publication can place your truck related products in the hands of over 200,000 hard working ½ ton -1 ton truck owners like ProPickup!

• ProPickup recipients spend more that $1.7 billion per year on truck improvements and maintenance!*
  
• ProPickup recipients average annual business volume is more than $3.4 million.*
  
• The average annual dollar spent per recipient on trucks is more than $9,200!*
  
• Circulation exceeding 200,000 – BPA Audited
  
• Average number of trucks owned by each recipient is 8*
  
• More than 1.5 million working trucks*

Recipients of ProPickup are construction contractors, landscapers, road builders and aggregates producers.

* 2009 Randall-Reilly Construction Pickup Survey

FEATURES

PROJECT TRUCK:
We take a new truck from the factory and show readers over the course of several issues how to outfit it to meet the needs of construction contractors. Upgrades include: extra fuel capacity, lift and leveling kits, night-work and safety lighting packages, bedliners, HD bumpers, winches, headache racks, toolboxes and cargo management systems, easy-clean seat covers and floor mats, HD hitches, window tinting, aftermarket air and exhaust systems, step rails, cab electronics for a working office environment and more.

HOW-TO/INSTALLS:
Do-it-yourself, step-by-step articles to show readers specific, detailed procedures for adding components and systems to their trucks and engines.

BUYER’S GUIDES:
Two-part articles that start with an overview of a specific product category, followed by a roundup of the products in that category.

TECH IN-DEPTH:
A engineer’s/master mechanic’s detailed explanation of critical components, innovative systems and applications.

SHOP CRAFT:
The maintenance basics readers need to know about lubes, coolants, filters, grease, electrical systems and tools.

DEPARTMENTS

PRODUCT ROUNDUP:
Brief reviews of all the relevant aftermarket products in a specific category.

TIRE TEST:
A two-page test and hands-on review of a new truck tire in every issue.

TRUCK REVIEWS:
Write-ups on the latest models and significant upgrades from truck OEMs.

MARKETPLACE:
A selection of the most newsworthy new products from all different categories.